Coffee Culture, a beloved New Zealand coffee brand with a 28-year legacy, has grown from its first Sumner location in 1996 to 20 branches nationwide. Papiermache was excited to support the launch of their new chilled coffee in a can with a dynamic summer campaign.

We were tasked with bringing this product to life through creative ideation, messaging strategy, and campaign development. Our process included developing several campaign concepts, each with distinct narratives to explore different approaches.

The result was a visually striking and playful campaign showcasing chilled coffee's convenience and refreshment in a playful way. Qualitative research showed strong results for the campaign creative, leading the client to take two different concepts to market.