The Quarters

Project Scope:

• Branding
• Web Design & Build
• Social Media
• Collateral

Location:

Christchurch, New Zealand

The Quarters. Located at Riccarton house, is a unique heritage listed homestead situated right on the Avon river. Our team worked on full brand development including strategic thinking, tagline development and copy and visual identity. Our approach to this project was one of modern simplicity and is supported by a beautiful botanical colour palette that pays homage to the stunning grounds the homestead is flanked by. The name 'the Quarters' gives a subtle nod to the homestead, but also brings to life the four areas of this business: dine, meet, celebrate and wed.

Accompanying the Quarters rebrand, we were engaged to design and build a brand new website. This new online home followed a two-pronged approach of coupling their brand story with a clear delineation of the four areas of the Quarter's business. Our aim was to both immerse the user in the look, feel and story of the Quarters, while also ensuring the digital experience was easily navigated by the wide range of varying audiences that interact with this business on a day to day basis.