Allied Concrete
Project Scope:
• Branding
• Graphic Design
Location:
Christchurch, New Zealand
Allied Concrete engaged us to take their new brand strategy and design a visual direction that would bring a refreshed identity to life. The goal was to modernise the existing brand while staying true to its established heritage and recognisable truck livery.
We developed a refined logo and icon, incorporating gradients and transparency to add a modern feel to their traditional colour palette. The updated visual identity was extended to the truck livery, maintaining the iconic colours while affirming their connection with the bold new visual brand identity. The truck continues to stand as a powerful symbol of Allied Concrete’s legacy and its ongoing commitment to quality, carrying its history forward with a sleek and modern presence.